18 May 2014
In the past couple of months I have been working alongside my fellow Book Thingo bloggers, Kat and Gabby, on a project inspired by our collective outrage at the blatant disregard by literary festival organisers to include the romance genre in their programme. Instead of simply taking to social media to whinge about it for the umpteenth time (which we still did!) we decided to do something about it.
After over 150 emails, endless research, countless sketches, several stock image library top-ups, printer liaisons, and a lot of late-night / middle-of-the-day freakouts, #loveromance was born. It aims to demonstrate in the most visceral way that romance and romance authors are an integral part of literary culture.In doing so, we hope to challenge, inform and shift the negative attitudes directed towards the genre and its readers. I completed five cover remixes in postcard form, three of which are visually remixed, while the other two are textually remixed. The whole process entered a new plane of guerrilla remixing and I was on fire!
I made literary titles appear like a typical sub-genre novel (in this case, historical romance, paranormal/fantasy, and chicklit) using all the visual archetypes of each sub-genre—through colour, type, lettering, and illustration.
We also crowd-sourced and selected extracts from some of the most well-loved and acclaimed romance novels to feature as literary quotes. The design of these cards highlights the poetry of each extract while accentuating the quote with an evocative background.
If you’d like to learn more about the campaign and the people who inspired it, please visit the official page for #loveromance. Please also feel free to personally contact me if you would like to make a comment on my involvement in the project, or my work.
I am very proud of this project and I can’t wait to see the responses that come out of it.
We’ve also been getting some press lately which is fantastic:
- What is #loveromance and why should you be supporting it at SWF? (22 May 2014)
- Hell Hath No Inventiveness Like a Romance-Reader Scorned (24 May 2014)
- All About Romance – review roundup for April (25 May 2014)
- Romance Cover Remixing as Political Protest: The #LoveRomance Project (27 May 2014)