#LoveRomance

18 May 2014

bannerIn the past couple of months I have been working alongside my fellow Book Thingo bloggers, Kat and Gabby, on a project inspired by our collective outrage at the blatant disregard by literary festival organisers to include the romance genre in their programme. Instead of simply taking to social media to whinge about it for the umpteenth time (which we still did!) we decided to do something about it.

After over 150 emails, endless research, countless sketches, several stock image library top-ups, printer liaisons, and a lot of late-night / middle-of-the-day freakouts, #loveromance was born. It aims to demonstrate in the most visceral way that romance and romance authors are an integral part of literary culture.In doing so, we hope to challenge, inform and shift the negative attitudes directed towards the genre and its readers. I completed five cover remixes in postcard form, three of which are visually remixed, while the other two are textually remixed. The whole process entered a new plane of guerrilla remixing and I was on fire!

Tess of the d’Urbervilles – Before and After

I made literary titles appear like a typical sub-genre novel (in this case, historical romance, paranormal/fantasy, and chicklit) using all the visual archetypes of each sub-genre—through colour, type, lettering, and illustration.

We also crowd-sourced and selected extracts from some of the most well-loved and acclaimed romance novels to feature as literary quotes. The design of these cards highlights the poetry of each extract while accentuating the quote with an evocative background.

If you’d like to learn more about the campaign and the people who inspired it, please visit the official page for #loveromance. Please also feel free to personally contact me if you would like to make a comment on my involvement in the project, or my work.

I am very proud of this project and I can’t wait to see the responses that come out of it.

Tess of the d'Urbervilles by Thomas Hardy

Tess of the d’Urbervilles by Thomas Hardy

The Picture of Dorian Gray by Oscar Wilde

The Picture of Dorian Gray by Oscar Wilde

My Brilliant Career by Miles Franklin

My Brilliant Career by Miles Franklin

It is the way of the mortals. They fling themselves at life and emerge broken. --Patricia Briggs, FAIR GAME.

It is the way of the mortals. They fling themselves at life and emerge broken. —Patricia Briggs, FAIR GAME.

And because he had chosen to be exposed, when his instinct was to be cruel, she chose to wrap her violence in tenderness. --Anna Cowan, UNTAMED.

And because he had chosen to be exposed, when his instinct was to be cruel, she chose to wrap her violence in tenderness. —Anna Cowan, UNTAMED.

Back of the postcard

Back of the postcard

We’ve also been getting some press lately which is fantastic: